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Started By	Thread Subject	Location	Replies	Last Post
FrankHerrera	Before you pick a brand	Discussion Forum Category: General Discussion	0	Feb 17 2008, 6:52 PM EST by FrankHerrera
	Thread started: Feb 17 2008, 6:52 PM EST Watch While you are in the process of selecting a brand be sure to conduct a trademark search for at least two reasons. First, you don't want to pick a brand that would be considered to be an infringement of another trademark rights. Second, you'll want to confirm that you picked a brand that will stand the test of time as a distinctive source identifier. Why pick a brand that will soon be diluted in the marketplace? Do you find this valuable? Keyword tags: Brand Development Branding Trademarks Post reply
FrankHerrera	11th Circuit Case Law on Likelihood of Confusion Factors	Trademark Headquarters Home Category: General Discussion	0	Feb 17 2008, 6:35 PM EST by FrankHerrera
	Thread started: Feb 17 2008, 6:35 PM EST Watch type of mark similarity of the marks similarity of the products the marks represent similarity of the parties' retail outlets and customers similarity of advertising media defendant's intent evidence of actual confusion Do you find this valuable? Keyword tags: ACPA Circuit Court Cybersquatting Internet Law Likelihood of Confusion Trademark Post reply

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